Why are clear aligners so popular?

The first clear aligner system was invented in the mid-1990s in the USA by two Stanford University students, Kelsey Wirth and Zia Chishti. We know this brand today as Invisalign. Since its release to the public in late 1998 the global clear aligners market size was estimated at USD 4.1 billion in 2022 and is expected to reach USD 5.1 billion in 2023, and USD 16.11 billion by 2029! With a 1 billion dollar increase set for the year ahead, we decided to take a look at what makes clear aligners a popular choice to improve the look and function of a crooked smile.

Before we discuss the popularity of clear aligners, we must first clarify that Invisalign, and other commercially available clear aligners systems like the Sunshine Coast’s Coast Aligners system, are one and the same. They all fall under the label of clear aligners or invisible orthodontics. Invisalign is just one of many brands of clear aligners on the market. For the purpose of this article, when we say ‘clear aligners’ we don’t just mean Coast Aligners or Invisalign. We are referring to all clear aligner systems from DIY at-home programs to fully supported clear aligner services by a dentist.

How did clear aligners become so popular?

Access to quality post-graduate training and digital advancements in dental laboratories and 3D printing equipment have allowed orthodontists and general dentists with orthodontic training to treat even the most misaligned smile with a course of traditional braces or clear aligners. For simple cases that require minor movement of teeth people can even choose a DIY at-home clear aligner system that can get their smile looking perfect in less than six months with zero visits to the dentist!

To add to the excitement, any clear aligner system on the market can be offered by a general dentist that has undergone additional training in orthodontics. This extension of a general dentist’s training and the ease of adding the equipment and software needed to provide this service into any general dental clinic has made it possible for local dentists to offer high-quality orthodontic services directly to their patients, often at a lower cost to patients than seeing an orthodontic specialist.

The top three reasons clear aligners are better than braces


Clear aligners don’t require brackets, bands, wires and constant adjusting by a dentist or orthodontic specialist like traditional braces. These savings are then passed onto the patient making clear aligners often far cheaper than traditional bracket braces. Another cost-saving factor contributing to the popularity of clear aligners in 2023 is that any local general dentist can attend post-graduate training in orthodontic care and offer clear aligners in-house rather than referring to an orthodontic specialist.


In 2019, there were over 6 million Invisalign users, the majority being adults. According to a Fortune Business Insights article, adults held the dominant share of the global clear aligner market share in 2021 for a couple of reasons. First is the increase in products and technology for the treatment of malocclusion and the second is the increase in dental aesthetic desires and needs of the adult population.


Clear aligners have become a popular choice to straighten teeth thanks to the fact that the treatment is less obtrusive and painful compared to traditional bracket braces. Being able to remove clear aligners is great for your oral health making it easier to eat, brush, floss and get any emergency dental care completed during a course of orthodontic care. Choosing a more cosmetically pleasing approach to straightening teeth often makes patients feel less self-conscious about undergoing orthodontic treatment to improve the look and function of their smile.

Are you interested to find out if you’re a good candidate for clear aligners? Get a free online assessment from our expert Coast Aligner orthodontic dental team. Simply submit five selfie shots of your smile and receive a fixed price quote and summary of your treatment case within 48 hours.

Get a FREE orthodontic report and quote NOW!

Notify of
1 Comment
Newest Most Voted
Inline Feedbacks
View all comments
A WordPress Commenter
2 years ago

Hi, this is a comment.
To get started with moderating, editing, and deleting comments, please visit the Comments screen in the dashboard.
Commenter avatars come from Gravatar.


No previous posts found.


How much do clear aligners cost?

Scroll to Top